Chapstick is no longer the best-selling lip balm on the market. Two brands have taken over the top two spots, leaving this well-known brand in spot number three. EOS, short for Evolution of Smooth, currently holds the number two slot for best lip balm brand. The best lip balm brand title goes to Burt’s Bees, although EOS is a close second.
Many people wonder how a brand like EOS lip balm could come in a knock Chapstick down a notch, especially considering the brand has a history spanning over 100 years, https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick. But for many others, it isn’t a big surprise that EOS came in and dominated the lip balm industry. Chapstick became bland and boring, and offered no life or energy. Facebook trendsetting wasn’t a term familiar with the brand, so it seemed since they offered limited flavors in their additive-created product.
EOS provided consumers with a trend-setting package and design that was fun to use and fun to carry. They stepped out of the norm and offered their lip balm in fun flavors. And, instead of relying on manufactured ingredients, EOS focused on natural, organic ingredients in their lip balm. These factors, and the low cost of about $3 per orb on Target, put EOS on the map and in seven years, they became a household name that women wanted for their lips.