Lori Senecal is a marketing executive who has helped a number of companies improve their profitability through highly effective advertising campaigns. As the current CEO of CP+B, Lori has been able to provide her expertise in helping companies find the best ways to promote their products and services. With her approach to marketing, Lori has proven to help companies become more successful at both getting and retaining customers.
When Lori Senecal worked with the company Kraft Mac & Cheese, she advised it to not reveal that it removed all artificial ingredients. She provided this advice because she knew that sales would drop due to parents no longer buying the products for their kids. Once 50 million boxes of the product were sold, a marketing campaign then revealed the change. Due to the change, the company got more than a billion impressions through the media. This helped give Kraft a lot of valuable exposure.
Another company that Lori has recently worked with is Letgo. This company offers a classified ad application that helps people sell products. Lori introduced the Commercializer which allowed users of Letgo to create TV style ads for products they were willing to distribute. With the launch of this new app, 45 million downloads were made.
In the fall of 2016, the basketball video game NBA 2K was released. The developers of this game were looking to make an enhancement to provide a better experience for players. Lori and her company CP+B used Fitbit to allow players to link to their game user profiles and Firtbit accounts. This would allow them to enhance their virtual characters’ abilities in the game. With this new features, the user experience drastically improved.
These three projects have helped demonstrate the abilities and accomplishments of Lori. Over the course of her career, Lori has helped numerous organizations find ways to enhance their interaction with customers. By putting together highly effective marketing campaigns as well as offering valuable advice, numerous companies have been able to see improvements in their marketing, profitability and reputation among consumers. As a result, these companies have been able to establish themselves as the top businesses in their respective industries. Follow Lori on Twitter.