Doe Deere is an entrepreneur who is credited for introducing color to the beauty industry. She is known for her colorful sense of style, with splashes of bright makeup and hair. If you go through her pictures on Instagram, you will notice the bright and colorful hues that represent her style and brand. What you may not know is that she is the face and brains behind the popular Lime Crime line of products.
Doe Deere is not just a pretty face and a ball of fun, she is also a businesswoman. Born in Russia and brought up in New York City, Doe started her career way back when she was selling clothes on eBay. She was not initially into makeup and fashion as a young girl. However, as a teenager, she started experimenting with makeup and even posted videos online.
Lime Crime: When it all started
Doe Deere took to designing and making her own clothes as a young adult. She decided to start selling them on eBay to make some money. The only setback she had was that she did not find enough colorful makeup to go with her designs. They say necessity is the mother of inventions. Doe decided to come up with her own makeup.
In 2008, Doe launched her own line of makeup which she named Lime Crime. She wanted to come up with beauty products which were not only colorful but which would give as many women as possible options which they could match with various outfits. She was also looking to come up with beauty products that were cruelty-free.
Lime Crime is characterized by bold colors, vibrancy and intensely pigmented options. The line is comprised of lipsticks, nail polishes and even eye makeup. The products have set new and high standards in the beauty market. Doe will be remembered for introducing the matte lipstick trend into the beauty industry. She has gone ahead to create other makeup products that represent quality and undeniable style.
Doe as a Role Model
Apart from being a style enthusiast, Doe does a lot of other things. She is a businesswoman who has inspired many young women to embrace themselves. With her range of makeup products, young girls can express themselves and be more confident. She also supports women-owned businesses and business ideas. She also does public speaking to encourage women to achieve their goals and keep their ambition alive.
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